As a one-stop agency specializing in Soft Power, we go beyond traditional consulting or communication agencies. Unlike typical consultancy firms, we don’t just provide business advice—we align your strategic vision with cultural influence, creating an emotional impact that resonates with your audience and fosters enduring connections.And unlike communications agencies, which focus primarily on digital advertising and short-term visibility, our solutions are designed to enhance your brand's influence and cultural authority over time.

With Blending, you get the strategic business insight of a consulting firm, the creativity of an art direction agency, and the long-term cultural impact of a Soft Power expert. This unique combination allows us to create tailored solutions that not only deliver immediate results but also cultivate lasting influence and cultural prominence.

We handle everything from art direction and branding to strategic advisory and cultural diplomacy, ensuring that every project reflects your values, reinforces your influence, and positions you as a leader in your industry.

Brussels Office
59 Avenue du Fort-Jaco, 1180 Brussels, BelgiumParis Office
4 Square Rapp, 75007 Paris, France

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1.  Strategic Advisory and Development 
We guide both luxury brands and governmental institutions in developing long-term strategies that align with cultural and societal dynamics. Our focus is on creating strategic partnerships, facilitating market entry or cultural engagement, and ensuring your public image reflects your core values. For institutions, this includes advising on cultural diplomacy initiatives, while for businesses, we offer tailored commercial growth strategies.

2.  Art Direction 
We deliver creative vision and strategic execution, combining design with cultural relevance to create unique brand narratives. Whether developing a visual identity, crafting scenography for a diplomatic event, or creating bespoke marketing assets, our art direction elevates your message with innovation and distinction.

3.  Cultural Diplomacy 
We enable organizations to strengthen global relationships through cultural programs, events, and public diplomacy. We specialize in designing high-impact initiatives that enhance a nation’s soft power, foster international cooperation, and create meaningful cultural exchanges.

4.  Branding and Identity 
A compelling brand is a powerful story. We create integrated branding solutions that connect emotionally with your target audience, reinforcing your brand’s values and vision. From logo creation to full brand revamps, we ensure your identity stands out in the global arena.

5.  Event Organization and Management 
We conceptualize and execute immersive, high-profile events that reflect both the artistic and strategic needs of our clients. Whether it’s a cultural festival, diplomatic gala, or luxury product launch, our events are meticulously designed to captivate and inspire.

6.  Press Relations and Public Outreach 
Through our extensive network of media contacts, we help shape public perception and amplify your message. We craft press strategies that build credibility and enhance visibility, ensuring your story reaches the right audience.

Soirée Suisse in Brussels
Client: Swiss Mission to the EU
For this high-profile diplomatic event, we managed the art direction, event organization, and communication. The Soirée Suisse has become a must-attend event within the European microcosm in Brussels, highlighting Switzerland’s cultural heritage and strengthening diplomatic ties.

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Swiss Image with European Institutions
Client: Présence Suisse
We advised on enhancing Switzerland's image across European institutions through strategic consulting and art direction, promoting Swiss values and culture during delicate international negotiations.

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State Visit by Luxembourg Royals
Client: Embassy of Luxembourg in Brussels
For the visit of the Luxembourg royals to Belgium, we led the event's counseling and organization, ensuring the smooth execution of this key diplomatic occasion.

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Korean Festival in Brussels
Client: South Korean Embassy in Brussels
We provided art direction, event management, and strategic consulting for the Korean Festival in Brussels, a significant cultural initiative that strengthened ties between South Korea and Belgium.

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Belgian Festival in Seoul
Client: Belgian Embassy in Seoul
Our team handled the art direction, event organization, and business strategy for the Belgian Festival, promoting Belgian culture in South Korea and enhancing diplomatic relations.

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OSAN Non-Alcoholic Drink
Client: OSAN
We led the art direction, branding, packaging, and developed an e-commerce website, positioning OSAN as an innovative player in the NA drinks market.

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Brussels Expertise Labels' Bel Prizes
Client: Brussels Expertise Labels
We conceived the event concept, managed its execution, and coordinated the participation of luxury brands affiliated with BEL for this prestigious annual event that attracts over 5,000 attendees.

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SNCB – Belgian Railways
Client: SNCB
Branding – Consultancy. Helping them structure their product portfolio and create product names to simplify the experience for both users and company staff.

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Hotel Montaigne Paris
Client: Hotel Montaigne
We handled art direction, branding, website development, and business strategy for this luxury hotel, strengthening its brand identity and visibility.

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Air du Temps
Client: Air du Temps
We oversaw the art direction, branding, website design, and business development for this Michelin-starred restaurant, ensuring its continued growth and international recognition.

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Anju Restaurant
Client: Woodpeckers Group
For this contemporary restaurant, we managed art direction, branding, website development, and business strategy, lauching a new restaurant in a competitive market.

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We operate out of Brussels and Paris, two cultural capitals where we continue to shape the narratives of our diverse clientele.

Brussels Office
59 Avenue du Fort-Jaco, 1180 Brussels, BelgiumParis Office
4 Square Rapp, 75007 Paris, France

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